Docs
Everything needed to install and operate Proa on a store. Raw markdown twins live at /md/docs/<page> for tools and AI assistants.
Runtime script
Install the Runtime script
Add the Proa Runtime to a Shopify store: through the Proa app or as a manual tag, how to verify it, and what happens next.
Blocking or async
The one tradeoff behind flicker, how to choose per store, and how to switch later.
Preview, publish, and roll back
See changes on the real store before visitors do, ship them in seconds, and undo them just as fast.
Revenue attribution
Connect Shopify orders to experiments — through the Proa app or a manual webhook — and learn how to read the numbers honestly.
Troubleshooting
What to check when the script, the telemetry, or the revenue numbers do not look right.
Experiments
Choosing a test type
The four kinds of experiment, what each one is for, and why the choice is permanent.
Template tests on Shopify
Test one theme template against another: how to set it up, how Proa verifies each variant, and what it costs visitors.
Split URL tests
Test one page of your store against another: how the redirect works, what to prepare on the destination page, and how Proa checks it before the test starts.
Traffic split and targeting
Who enters an experiment and which variant they get: who splits the traffic, allocation, exclusion groups, pages, and screen size.
Reading results
The primary metric, the two statistical reads, the funnel and checkout coverage, and what the report will and will not claim.
The life of an experiment
From draft to conclusion: scheduling, pausing, ending with a winner, rolling the winner out, and undoing all of it.