Know where to point next
Experiments answer questions; someone still has to ask the right ones. Proa Insights audits your store the way a senior reviewer would, from homepage to checkout, and hands you a ranked list of what to fix, what to improve, and what to test.
How an audit works
Your store is captured
Pages, behaviors, and performance across the shopper's journey, recorded as evidence.
Experience judges it
The evidence is reviewed against guidelines built over a decade of store audits.
You get a ranked list
Quick wins first, each finding with its evidence attached, curated by our team.
The loop closes
Chosen findings become pages in Studio and answers in Experiments.
What makes an Insights audit different
The whole journey, not one page
Homepage, collection, product page, cart, and checkout, reviewed as the path a real shopper walks, on desktop and on mobile.
Every finding carries its evidence
Suggestions arrive with the screenshot, measurement, or behavior check that produced them. You never have to take a recommendation on faith.
A decade of reviews, distilled
The guidelines behind each audit come from ten plus years of Vasta reviewing and running stores: usability, design, performance, and pricing, written down and continuously refined.
Ranked by what to do next
Findings are sorted into quick wins, improvements, test hypotheses, and bugs, so the first thing you read is the first thing worth doing.
Curated by people
Nothing reaches you machine-raw. Our team reviews every audit before it ships, because a suggestion you cannot trust is worse than no suggestion.
Findings become experiments
The best suggestions do not end as a PDF. They become Studio work and ship as experiments, so the audit closes the loop it opened.
Where Insights stands today
Insights is the newest part of Proa and it is not self-serve yet: audits are run with our team, and every report is human-reviewed before it reaches you. That is not a limitation we hide, it is how we keep the bar where a decade of agency work put it. If you want your store looked at, the door is the same as everything else in the alpha: talk to us.
The findings flow into Studio and Experiments, so an audit is never the end of the conversation. It is the start of the roadmap.
Want your store reviewed?
Tell us about your store and we'll walk its journey the way your shoppers do.
Book a demo